That Lot hires Simon Cooper to lead the agency’s Snapchat offering
Social creative agency That Lot has hired Simon Cooper to oversee the agency’s Snapchat offering.
Formerly a digital producer for BBC Radio 1 and 1Xtra, Cooper has spent the last two years experimenting with Snapchat from its beginnings as a youth outreach vehicle to its new status as a social behemoth and ‘must have’ for brands.
Cooper will be working with creative directors David Levin and David Schneider to build presences and social experiences for their current client base, as well as offering strategic support in developing new business.
Levin said of the appointment: “We’re very chuffed about Simon joining. Our clients like Channel 4, Nando’s and IHG can see the opportunities with Snapchat and Simon is the Roger Federer of that platform. We’ve watched his Radio 1 stories jealously for a while now, so we’re very happy to have pinched him. We have some really exciting Snapchat plans.”
Cooper said: “I'm so excited to join the team at That Lot. We're going to push Snapchat's functionality to its limits - tell stories, produce Snapchat sitcoms, innovate with images and engagement and use the creative brains in the agency alongside talent from our clients to create groundbreaking and original content.”
Based in London, That Lot works with a large roster of broadcasters and brands.
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