Iceland warms to creative agency Whippet

Iceland is developing new in-store communications.

Frozen food retailer Iceland has appointed creative consultancy Whippet to develop new in-store communications for its future stores.

Whippet, specialists in retail strategy, communications and design, won the account following a competitive pitch.

Neil Hayes, merchandising and format development director at Iceland, said: “We were thoroughly impressed with Whippet’s ideas and approach. Their understanding of the supermarket environment and expertise in customer journey and communications make them the perfect partner to take our stores into the future.”

Commenting on the appointment, Carla Heath, managing director at Whippet said: “Iceland is a much-loved brand to many loyal customers. We’re absolutely thrilled to help them develop a more engaging store experience to encourage customers to shop in Iceland and enjoy all the unique benefits it brings”.

Established in 2001, Whippet’s client portfolio includes Dixons Carphone, Wickes, Tesco, Tesco Mobile, Sainsbury’s and Coles.

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