Diesel jeans has matched online and offline creativity by pairing a contortionist with responsive web design to prove how flexible its jeans are.
To promote its Jogg Jeans product, a pair of jeans apparently so comfortable that you can do any type of movement in them, it used a contortionist to model in the look book.
Taking this online, it’s created an experience whereby the contortionist adapts in shape to however the browser is changed.
The literal take on responsive design is hosted on the Jogg Jeans website, with a video and social media helping to promote the idea.
The project was created by Fred & Farid Shanghai.