Lastminute.com group has launched a new media business geared toward connecting brands with its 10m strong travel and lifestyle audiences, led by former eBay advertising commercial director Alessandra di Lorenzo.
The Travel People will engage advertisers with European travellers through brands such as lastminute.com, Rumbo, Volagratis, Bravofly and Jetcost across 40 nations from its London base through the use of audience information tools and re-marketing technologies.
This will allow brands to engage with customers on-site and reconnect when they browse other websites before, during and after their holidays.
Di Lorenzo commented: “The group’s diverse portfolio of online travel brands attracts 35 million unique visitors every month, so we’re uniquely equipped to help other brands both in, and out, of the travel sector to reach lucrative travel and lifestyle audiences across Europe.
“Our powerful data means we don’t just know where our customers like to go – we know what they love to do when they get there. With travel sites and apps in 17 languages and 40 countries, we offer access to a truly diverse consumer audience, and help brands to target by passion, rather than by demographic.”