Crowdcube launches ‘Something Incrowdible’ campaign with Chapter
Crowdfunding platform Crowdcube has released details of its latest outdoor campaign, which is set to hit London streets this week.
Marketing agency Chapter, which created the campaign, commissioned artist Andy Smith, to create a series of 6-sheets, 16-sheets, cross-track posters and tube card panels. The campaign leads with the headline ‘Something Incrowdible is Happening’ and aims to highlight Crowdcube’s most impressive achievements to date – including raising nearly £4m for pocket money management platform goHenry and making E-Car Club and Camden Town Brewery the UK’s first crowdfunding exits.
Crowdcube launches ‘Something Incrowdible’ campaign with Chapter
Luke Lang, founder and chief marketing officer of Crowdcube, said: “In just 5 years, Crowdcube has gone from strength to strength. Our current crowd stands at 285,000 members, and they’ve helped to fund 420 raises to date. It’s down to them that we’ve achieved so many incredible things. Our close partnership with Chapter meant that their team knew exactly what we wanted, giving us a campaign that’s bang on tone and one we can totally own for some time to come.”
Rich Newell and Paul Ray, the Chapter creative team behind the campaign, said: “Crowdcube really has achieved an incredible amount in a short period of time, which served as inspiration for the campaign. They’re at the forefront of something truly special and their passion for the business is second to none. This campaign was born out of a deep understanding of their crowd, their business and the exceptional things they are achieving together.”
Chapter is part of The Mission Marketing Group plc (the mission™), the marketing communications and advertising Group including April Six, bigdog, Mongoose, Proof, RLA, Robson Brown, Solaris, Speed, Splash, Story and ThinkBDW.
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