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Future of TV Media

Netflix to go on Comcast network as old enemies get together

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By Noel Young, Correspondent

July 6, 2016 | 2 min read

US cable giant Comcast is to allow its popular web video streaming service Netflix onto its X1 platform, Recode reports.

Old enemies  get together

Netflix, Comcast get together

The two companies said in a statement: “Comcast and Netflix have reached an agreement to incorporate Netflix into X1, providing seamless access to the great content offered by both companies. We have much work to do before the service will be available to consumers later this year. We'll provide more details at that time.”

Sources said the deal to be on the Comcast set-top box would be akin to the arrangement that Netflix has with smaller cable operators in the United States and bigger ones across the globe.

Basically, said Recode, the Netflix app is present on the X1 platform, for users to sign into, making it easier than using other ways to do so.

Netflix also has deals with Apple, Roku and Google’s Chromecast, with its app offered on these Internet TV services. It also is embedded in smart televisions.

A recent report by Morgan Stanley, suggested Comcast would have a more competitive video offering to others, like Roku, Verizon and Dish, that have apps from services like Hulu and Netflix.

For Netflix, the addition of new subscribers would also put them closer to a wider range of consumers.

Recode said the move was an enormous step, "given the long and sometimes contentious history between the two companies."

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