Easyjet is to review its data and CRM business after seven years working with Havas Helia.
It is not known whether the incumbent agency will take part in the review. Havas Helia declined to comment when contacted by The Drum.
A spokesman form Easyjet said: “EasyJet can confirm it is reviewing its CRM agency. Havas helia has supported easyJet for the past seven years and will be included in the process which we expect to be concluded by the end of the summer.”
Lis Blair, head of CRM at Easyjet, is leading the review, according to a source close to the matter.
That the budget airline has chosen to review the business is not surprising given the length of time it worked with the agency. And while it was a tie-up that bore award-winning work from the likes of the Direct Marketing Awards, it is understood that Easyjet now wants to gauge the wider market’s take on CRM.
Havas Helia replaced EHS as the holding group’s data division last year when it launched in eight cities around the world including London, New York, Chicago and Shanghai.