It can challenging to be super-focused but have a wide view of the world at the same time. Not so for Britt Peterson Fero, EVP and chief strategy & media officer for Publicis Seattle. Chalk it up to a combination of opportunity and experiences, leavened with that “Midwest thing” — a work ethic that started with family in Iowa and continued with the “family” that is Fallon in Minneapolis (she counts Pat Fallon as a major influence on her career and life).
A straight shooter, Fero manages to strip away the clutter to get from A to Z in the most direct path possible and the willpower to see things through every time. She also exhibits a guile and fearlessness that is infectious — a highly productive self-belief that influences the strong work of the agency in Seattle, a city that she is most loyal to.
Most certainly a star in the constellation that is Publicis, Fero is present in the moment and knows that everything worthwhile is not given but earned.
Exceptional Women Out West is a podcast that highlights and celebrates both the great achievement, lives and POV of amazing women in the Western US and Canada. Listen to previous episodes here. If you would like to nominate women out west to be part of the show, please contact North America Editor at Large, Doug Zanger.