Creative industries on the receiving end of Government’s post-Brexit charm offensive

By Jennifer Faull | Deputy Editor

July 6, 2016 | 3 min read

The UK's Creative Industries are generating almost £10m an hour for the UK economy, a point the government hopes clarifies the quality of the industry's output as it looks to safeguard against projected decline in revenue following the Brexit vote.

Since the decision to Leave was made, the creative sector has voiced its concerns on how it is impacting business, with the potential talent drain an acute worry.


Creative industries on the receiving end of Government’s post-Brexit charm offensive.

Sir Martin Sorrell, the chief executive of holding company WPP, said that while he won’t be cutting jobs in the UK he will prioritise employing talent within its key European markets.

Little surprise then that the government has been trying to keep the creative industries – which come second only to the financial sector in term of how much they contribute to the economy – on side.

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A week long campaign launchedon Monday to celebrate the industry's contribution as well as their efforts to lead the way when it comes to workplace diversity.

Running under the hashtag #CreateUK, it’s seen a raft of social media activity celebrating the sector's achievements as well offering people he chance to spend time at some of the companies within the sector.

Secretary for Culture and Media and Sport, John Whittingdale, has embarked on a tour of the biggest players in the market, yesterday (5 July) visiting VR production firm The Foundry.

While there he said virtual reality could be “the future” of the creative industry and revealed he’s mulling tax incentives to help support companies in Britain already working in the space.

It remains to be seen if this can not only ease the concern of those in the creative industries but also the start-up companies looking at where they should set up shop. Reports have emerged that European nations including Ireland and Switzerland have begun to actively poach UK start-up businesses.


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