5 unexpected ways attribution can boost the bottom line

Rakuten Attribution Whitepaper

We’ve all heard the arguments for why we should do attribution: to better understand attributed ROI and revenue, to see the complete consumer journey, to justify your marketing spend, and to plan and allocate budgets. However, that alone isn’t the full breadth of what attribution can expose.

The Drum has partnered with Rakuten Attribution to explore some of benefits associated with this area. In this report we tease out some very practical issues that can be solved by attribution, and that most people don’t often associate with this discipline.

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