XaxisEMEA chief executive CasparSchlickum is departing the WPP-owned trading desk to take on the chief executive role for Wunderman in APAC.
Schlickum - who was named Digital Trading Leader of the year at the 2016 DTA's - was one of the founding staff members when WPP set up its trading desk over five years ago. Since then the unit has made several acquisitions, with Schlikum eventually rising to chief executive of its EMEA business, which spans 25 markets consisting of 500 staff, including developers and data scientists.
Mark Read, Wunderman’s Global chief executive, said: “Asia is a high priority market for us and Caspar’s unique experience in digital marketing, data and analytics, as well as his understanding of technology-driven business, will be hugely beneficial as we continue to grow our business throughout the region.”
Schlikum is understood to be in his existing role for a number of weeks, with an eventual successor set to be announced before his departure, according to Xaxis.
He replaces former Wunderman APAC president Martin Conneen who is leaving the company to pursue new opportunities. Conneen worked with Wunderman for a decade and served as president of Asia-Pacific for two years. Schlickum will be tasked with expanding the agency in the region, with a focus on digital and data-driven marketing.
Schlickum, commented; “I believe Wunderman’s core offering today is stronger than ever – there is a tremendous amount of opportunity for the business in the APAC region.”