UK Top Shazamed Ads: Gillette's Rio 2016 ad enters the chart thanks to Sia

Gillette's 'Perfect Isn't Pretty' Rio 2016 campaign / Gillette

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

Australian singer and songwriter Sia, has helped Gillette sneak into the chart at number 10 with her track 'Unstoppable'.

The high-powered ballad provides the score to the brand's Rio 2016 spot, which features athletes Neymar da Silva Santos, Ashton Eaton and Ning Zetao and centres around the idea that while the path to great sporting achievements might not be pretty or precise, shaving can be.

Boohoo's brightly-coloured 'Summer High' campaign has also made it into the ranks thanks to its Mason's upbeat track 'Fashion Killa'.

Boots, Suzuki and Apple also feature this week.

Shazam Chart

1
Make It With You
Artist: Bread
Brand: Nationwide
Campaign: Life's Better When We Share
Agency: Vccp
2
Faded
Artist: Alan Walker
Brand: BBC Radio 1
Campaign: Give It Out Get It Back
Agency: Bbc
3
Lush Life
Artist: Zara Larsson
Brand: channel 5
Campaign: Summer On Channel 5
Agency: Channel 5
4
Wings
Artist: Little Simz
Brand: APPLE IPHONE
Campaign: The Beautiful Game
Agency: Apple
5
Sunshine
Artist: Tieks
Brand: Fiat 500
Campaign: Fresh
Agency: Maxus
6
Come And Get It
Artist: John Newman
Brand: Suzuki
Campaign: Experience The Drive
Agency: Noah
7
Hip Hop
Artist: Dead Prez
Brand: Volkswagen
Campaign: Cool Connected
Agency: Adam & Eve Ddb
8
Fashion Killa
Artist: Mason
Brand: Boohoo
Campaign: Summer High
Agency: Boohoo
9
Way Down We Go
Artist: Kaleo
Brand: No. 7
Campaign: Lift And Luminate Serum
Agency: M&c
10
Unstoppable
Artist: Sia
Brand: GILLETTE
Campaign: Perfect Isn't Pretty
Agency: Grey London

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