Project Everyone has invoked a little bit of 90s nostalgia for its latest campaign, celebrating the 20th anniversary of the Spice Girl's 'Wannabe' video with a remake designed to raise awareness of female inequality.
The video features artists from the UK, India, South Africa, Nigeria, the US and Canada and looks to harness the girlband's famous 'Girl Power' slogan to show what women across the world 'really really want'.
It was developed by Project Everyone, a group backed by filmaker Richard Curtis which aims to put pressure on world leaders to follow the UN's new Global Millennium Development Goals – a series of ambitious targets to end inequality, extreme poverty, hunger and climate change by 2030.
The catchy tune remains the same as the 1996 version of the track but the video has been changed to ask for action to end to violence against women, provide quality education for all girls, to put an end to child marriage and ensure women get equal pay for equal work.
The spot is currently running on YouTube and a deal with the global cinema advertising association will see it run in movie theatres across the world this month.
Former Spice Girl Victoria Beckham has called the film "wonderful."
She added: "How fabulous it is that after 20 years the legacy of the Spice Girls’ girl power is being used to encourage and empower a whole new generation?”
MJ Delaney, who directed the film, told the Guardian: “The Spice Girls were about a group of different women joining together and being stronger through that bond. These differences are what we want to celebrate in this film, while showing there are some universal things that all girls, everywhere, really, really want.”
The creative is supported by a social campaign urging women to to share a picture of what changes they'd like to see using the hashtag #WhatIReallyReallyWant, some of which will be shared with world leaders at the UN in September.
Project Everyone crashed on to the scene this year with a star-studded campaign featuring Meryl Streep, Jennifer Lawrence and Liam Neeson.