Manchester City FC is placing its fans front and centre of its newly re-launched website, designed from the bottom up on the principle of co-creation.
Mancity.com dovetails with the release of a new club badge and has been created in partnership with supporters through several phases of focus groups, surveys, prototype designs, and user testing.
Adopting a mobile-first strategy the portal will be able to interact by swiping, tapping or clicking and boasts a number of features such as City Now which offers a real-time feed of club news. In addition the site will feature more video footage through CityTV where members can create their own customised playlists.
Diego Gigliani, senior vice-president of media and innovation for City Football Marketing, commented: “The main benefits of the new mancity.com can be described simply: more of the content you’ll love with a better overall experience. The site is mobile-first, video-rich, and features a range of content from across the club, our teams and players, our fan base and the wider football community. It adapts to the match cycles, makes it easier to discover trending or related content, and contains a fresh and modern design.”
All of this content is presented within a redesigned navigation system with an adaptive homepage which responds to match day’s and other key events.
Just last week the club was the first football team to launch a Facebook Messenger bot. Other recent digital innovations for City include the first ever Premier League game broadcast live in virtual reality, the launch of an official Manchester City Giphy page and the installation of a 360-degree camera in the players’ tunnel.