Marketing Mascot News

Do you have what it takes to be the new Kingsley? Partick Thistle ad seeks fan to play world’s most ‘terrifying’ mascot


By Rebecca Stewart | Trends Editor

July 4, 2016 | 3 min read

Glasgow football club Partick Thistle has advertised a post for the “best job in the world” as it seeks a new supporter to step into the suit of its globally famous mascot Kingsley.


Partick Thistle is looking for a 'new' Kingsley / Partick Thistle

The yellow ambassador, described by his club as a “dentist-deprived ray of sunshine”, has been the face the team for just over a year.

Designed by Turner Prize-nominated artist David Shrigley to represent Thistle’s sponsorship deal with US firm Kingsford Capital, the mascot gained worldwide fame when he was first unveiled to the public – garnering attention from the likes of Time magazine, CNN and BuzzFeed.

Thistle are now looking for someone new to take on the role of representing the club following the resignation of longtime man behind the mask Jay McGhee, who is about to become a father.

Requirements include "the ability to convey complex messages while only using your hands" and having the willingness to take part "in multiple selfies and being dragged in different directions by excited, children, adults, players and board members".

“We’ve decided to turn to our fans to find our next Kingsley. We want to see passion, creative thinking and ideas that are a bit out there, just like the mascot should be,” said Partick Thistle managing director Ian Maxwell.

“Kingsley is the face of the club, and we can’t wait to find the right person to make sure he remains the centre of attention, not only at Partick Thistle but also within Scottish football as a whole,” he added.

The Drum’s reporter John McCarthy caught up with Kingsley in June to find out more about his year on the job so far, and marketers can learn from his success.

To be in with a shot for the once-in-a-lifetime role, fans need to impress the team’s bosses by submitting a short video, no more than two minutes in length, along with a CV and covering letter via email.

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