Disney has created a new app featuring short-form social content to make social media safer for children.
The 'LOL' app offers families and kids a daily dose of GIFs, videos, and non-episodic content from Disney, Disney–Pixar, Disney Channel, and Disney XD. The app is free to download and available for iOS and Android in the United States and Canada.
LOL is designed to compliment Disney's social media offering, which comprises 1.15 billion followers across Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine, driving 325 million views per month.
“Our audience engages when we interpret classic Disney stories in new ways, with bite-sized, shareable pieces of content relatable to all ages,” Michael Hundgen, director of content strategy and editorial, Disney Consumer Products and Interactive Media said.
“By bringing Disney’s social content into the Disney LOL app experience, we’re making it possible for all audiences to access this engaging content. We’re creating content for digitally-native families every day, and these new experiences offer Disney stories and characters in formats that are familiar to our audience and on the devices they use most.”
The app will soon be supported by advertising, with ads set to be produced by Disney content creators on behalf of advertisers.