Digital agency the Social Chain sought out to amuse Manchester United fans and irk rival Manchester City FC supporters in their home city yesterday with a series of billboards welcoming new striker Zlatan Ibrahimovic to the club, and making light of the footballer's towering personality.
On Friday (1 July) an enormous digital banner was erected overlooking Man City FC's store in Manchester city centre by the creative shop, featuring a picture of Ibrahimovic with text below reading: 'Manchester, welcome to Zlatan.'
The ad paid homage to Man City's infamous 'Welcome to Manchester' sign the club stumped up for when Carlos Teves jumped ship to City from United back in 2009, implying that Tevez had finally moved to a Manchester side, since City fans don't like to class Old Trafford as 'Manchester'.
At the time, the Red Devil's then manager, Sir Alex Ferguson slammed the tongue-in-cheek stunt as "poor stuff".
But, as the saying goes, revenge is a dish best served cold, and seven years after the initial billboard the new signage on Manchester's Market Street poking fun at the Swede's infamous ego went down well with those passing by and quickly went viral online.