Modern Marketing

Ovo energy enlists The Brooklyn Brothers to handle its creative

By Rebecca Stewart | Trends Editor

Brooklyn Brothers

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Ovo energy article

July 1, 2016 | 3 min read

Global creative shop The Brooklyn Brothers has been appointed to handle Ovo Energy's creative business following a competitive four-way pitch.

The Brooklyn Brothers will handle the energy supplier's integrated account including TV, ATL, earned and owned content, social and digital. Specifically, the agency has been tasked to pave the way for OVo to become the "world’s best energy company".

The first challenge for the consultancy is to launch the brand's Smart PAYG campaign before the end of 2016.

ovo engery brooklyn brothers

Ovo's previous 'Feel Loved' campaign

Ovo was founded in 2009 by entrepreneur Stephen Fitzpatrick, and currently, has 670,000 customers, a 2.4 per cent share of the UK domestic energy retail market.

Jackie Stevenson, founder and global managing director of The Brooklyn Brothers, said: “We’re delighted to be appointed by Ovo and excited we’ve found another like-minded brand who wants to challenge conventions and lead the way in modern communications.

"Our company cultures and ambitions are so aligned and we’re really inspired and excited to be working with such a dynamic and innovative team to develop together a genuinely Blockbuster brand. It’s been a fantastic Summer so far for Brooklyn and this win, makes it even better.”

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The appointment comes into immediate effect and will boost the agency’s headcount and turnover.

The firm was recently appointed to the Mini UK integrated account, and earlier this month launched Hyundai's 'FanDome' experience at King's Cross in London. Interpublic Group’s Golin snapped up the agency earlier this year in an attempt to boost its PR expertise.

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