The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Bots Technology Facebook

11,000 bots have been built for Facebook's Messenger


By John McCarthy, Opinion editor

July 1, 2016 | 2 min read

Facebook has overseen the launch of over 11,000 bots on its Messenger platform since it launched the feature three months ago.

facebook privacy

Facebook's bots could change brand relations with customers

The chatbots for Messenger feature allows developers to build bots, and Facebook claims around 23,000 developers have signed up to Facebook’s to build them.

Messaging products vice president David Marcus, said: “We’re excited to introduce bots for the Messenger Platform. Bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages all by interacting directly with the people who want to get them.”

“As businesses begin to interact with people – from reservations to customer service to a small test of sponsored messages – we’ve built a new suite of controls and policies that we’re putting in place now and for the future.”

The company also announced a slew of new features, including call to action nodes, more search friendly discovery tools and made available’s Bot Engine to help build more complex bots, able to learn from conversations.

It comes after Manchester City on Thursday became the first football team to launch a Messenger bot.

Bots Technology Facebook

More from Bots

View all


Industry insights

View all
Add your own content +