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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

John’s Weird Week: Iceland outbets Carlsberg, Judy Murray’s Pimm’s pitcher and baby beer bellies

It’s been another chaotic week, the Euro 2016 brand lad banter is still in flow, supplemented by some Wimbledon activity and more German semi-nudity.

1. England or Iceland? Supermarket Iceland rebranded after it's sponsorship with the national side Iceland threatened to (and eventually did) topple the English.

2. The mother of UK tennis stars Andy and Jamie Murray has adopted a bizarre brand ambassador role at Pimm’s ensuring that mint levels in the drinks are optimal. She's the chief foliage officer.

3. And finally, the Germans are teaching men to be proud of their beer bellies.

Check out last week’s episode, Donald Trump-san, CALORIES and a vibrating Ronaldo.

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