John’s Weird Week: Iceland outbets Carlsberg, Judy Murray’s Pimm’s pitcher and baby beer bellies

It’s been another chaotic week, the Euro 2016 brand lad banter is still in flow, supplemented by some Wimbledon activity and more German semi-nudity.

1. England or Iceland? Supermarket Iceland rebranded after it's sponsorship with the national side Iceland threatened to (and eventually did) topple the English.

2. The mother of UK tennis stars Andy and Jamie Murray has adopted a bizarre brand ambassador role at Pimm’s ensuring that mint levels in the drinks are optimal. She's the chief foliage officer.

3. And finally, the Germans are teaching men to be proud of their beer bellies.

Check out last week’s episode, Donald Trump-san, CALORIES and a vibrating Ronaldo.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.