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Coca-Cola Marketing

Coca-Cola global brand PR Judith Snyder calls time after 14 years at the company

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By John McCarthy, Opinion Editor

June 30, 2016 | 2 min read

Coca-Cola’s global brand PR Judith Snyder is set to leave the soft drinks brand to work with start-up DesireList and pursue her interest in film-making.

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Judith Snyder

During her career at Coke, where she was based at the headquarters in Atlanta, she oversaw the launch of the memorable Coke Side of Life, Open Happiness, and Taste the Feeling campaigns.

On departing, Snyder said: “It is hard to say goodbye after over 14 years as part of the Coca-Cola family. As I reflect on my time, there is so much that I am proud of and maybe just a few things that I’d rather forget.”

“I am truly honoured to have played a part in helping to nurture and build the legacy of Coca-Cola.”

On her departure she claimed she was happy to have served with a company that “makes a positive difference in this world,” citing its work during natural disasters, its push for equality and more.

She will take on the role of chief marketing officer at desirelist.com, a site where users can list products they want and desired experiences concerts, restaurants they want to dine at and vacations - with the idea that the list can be shared, shopped and viewed, making gifting, and influencing, all the more easy.

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