Bynder expands into the Middle East with new Dubai office

By Naomi Taylor | Client Services Manager

Bynder

|

The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

June 30, 2016 | 2 min read

Bynder, the Amsterdam based marketing and branding software, is expanding their global footprint opening a new office in the Middle East. The Dubai office will focus on continued growth within the Middle East and support of the company’s growing customer base in the region.

The Dubai Internet City is the largest hub for information and communication technology companies in the Middle East and Northern Africa. Keeping up with rapid technology innovation has been crucial for Dubai based businesses, to keep an edge in international markets.

The Dubai office will be the sixth office opened in six years. The Middle-East is a logical next step for the company. The innovative market climate, combined with Bynder’s local client base and annual growth rate of 350%, will localize Bynder's offer within the market with on-the-ground service. The Amsterdam based company also has offices in Boston, London, Barcelona and Rotterdam.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Stefanie Schachtschabel, director of Expo2020 for the Netherlands Business Council said: “Bynder will bring great international tech experience to the region, fitting well into the Dubai Internet City framework, and now local businesses can benefit from their international perspective on marketing technology.”

Chris Hall, CEO of Bynder said: "The Gulf is such a fast growing region, extremely innovative and the people are eager to adopt new technology. This innovative drive and ambition really suits SaaS software as it's scalable, green technology, and currently there aren't many restraints of existing legacy systems in the Middle East. It has been a very welcoming community, and I really feel they want us to succeed. We’re excited to join the Dubai Internet City district and the great companies established there, and we look forward to continuing the success that we’ve had in this region "

Bynder is a full cycle marketing and branding software provider working with companies such as KLM Royal Dutch Airlines, Logitech and AzkoNobel.

Content created with:

Bynder is the fastest way to professionally manage digital files. Its award-winning digital asset management (DAM) platform offers marketers a smart way to find and share creative files such as graphics, videos and documents. More than 250,000 brand managers, marketers and creatives from 450+ organizations like PUMA, innocent drinks and KLM Royal Dutch Airlines, use Bynder to organize company files; edit and approve projects in real time; auto-format and resize files; and make the right content available to others at the click of a button.

Find out more

Trending

Industry insights

View all
Add your own content +