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International Expansion Middle East Dubai

Bynder expands into the Middle East with new Dubai office


By Naomi Taylor, Client Services Manager

June 30, 2016 | 2 min read

Bynder, the Amsterdam based marketing and branding software, is expanding their global footprint opening a new office in the Middle East. The Dubai office will focus on continued growth within the Middle East and support of the company’s growing customer base in the region.

The Dubai Internet City is the largest hub for information and communication technology companies in the Middle East and Northern Africa. Keeping up with rapid technology innovation has been crucial for Dubai based businesses, to keep an edge in international markets.

The Dubai office will be the sixth office opened in six years. The Middle-East is a logical next step for the company. The innovative market climate, combined with Bynder’s local client base and annual growth rate of 350%, will localize Bynder's offer within the market with on-the-ground service. The Amsterdam based company also has offices in Boston, London, Barcelona and Rotterdam.

Stefanie Schachtschabel, director of Expo2020 for the Netherlands Business Council said: “Bynder will bring great international tech experience to the region, fitting well into the Dubai Internet City framework, and now local businesses can benefit from their international perspective on marketing technology.”

Chris Hall, CEO of Bynder said: "The Gulf is such a fast growing region, extremely innovative and the people are eager to adopt new technology. This innovative drive and ambition really suits SaaS software as it's scalable, green technology, and currently there aren't many restraints of existing legacy systems in the Middle East. It has been a very welcoming community, and I really feel they want us to succeed. We’re excited to join the Dubai Internet City district and the great companies established there, and we look forward to continuing the success that we’ve had in this region "

Bynder is a full cycle marketing and branding software provider working with companies such as KLM Royal Dutch Airlines, Logitech and AzkoNobel.

International Expansion Middle East Dubai

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Bynder takes you far beyond managing digital assets; enabling teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.


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