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Creative Solve Creative Work of the Week

US Creative Work of the Week: Porsche – Happy Father’s Day

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By Minda Smiley, Reporter

June 29, 2016 | 2 min read

Earlier this month, Porsche rolled out a touching short film for Father’s Day that shows how the automaker’s passionate fans span generations.

Created by Minneapolis-based agency Solve, the video has been voted by readers as US Creative Work of the Week.

The two-minute film features footage from last year’s Rennsport Reunion V in California, an event that “drew nearly 60,000 people from across the globe to a single destination, all to celebrate one of the most accomplished, most magnetic, and most visceral sports car brands on earth – Porsche.”

A young boy narrates the video, discussing how his view of cars changed after attending the event for the first time. While he says that he used to “never really notice cars” and simply viewed his family’s car as the “box that takes him to school,” he now can’t stop thinking them after attending Rennsport Reunion V with his dad.

According to Solve, Porsche posted the short film to its Facebook, Twitter and YouTube channels on the morning of Father’s Day, shortly after the brand won this year’s 24 Hours Le Mans, an annual sports car race that takes place in France.

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here.

Creative Solve Creative Work of the Week

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