With platforms like Snapchat, Facebook Live, and Periscope, it has become increasingly easy for influencers to engage with their fans. While certain real-time platforms have been dominating the current social sphere more than others, there has been a push to innovate fan engagement. Instead of joining the pack, Xherdan Shaqiri, UK Premier League and Swiss National Team footballer, recently unveiled his own app, which includes live-stream and VOD capabilities.
Joiz Global, which has created a community marketing and social TV platform, joined forces with Shaqiri to unite and build the sports star’s fan community. Along with live-streaming and VOD, the app features news, messaging and chat capabilities. It also provides exclusive behind-the-scenes interviews, which will be great for fans especially as the UEFA Euro 2016 Championship is underway.
“Xherdan Shaqiri’s new app provides the ideal way for him to connect directly with his fans,” says Alexander Mazzara, Co-Founder and CEO, joiz Group. “It’s a great example of how athletes, celebrities and all high profile figures can utilise the exclusive joiz technology to interact with their followers and build an active, engaged community."
"My new app is incredibly useful and a whole lot of fun,” said Shaqiri. “I can stay in touch with my fans everywhere, at any time, and give them instant access to exclusive live streaming sessions, videos and competitions. It’s the perfect way for my fans to communicate with me and with each other as well as keeping up to date with all my latest news.”
Instead of adapting to some of the already existing social engagement platforms, Shaqiri and joiz decided to create their own that is uniquely tailored to the Swiss footballer. Shaqiri’s new app is free, and currently available to both iOS and Android users.