Digital Transformation

Doctor Thorne is the most popular TV show on Amazon Prime Video

By Natan Edelsburg | SVP

June 29, 2016 | 4 min read

Jumpshot

Last week Found Remote started a brand new partnership with Jumpshot to uncover the top TV on Amazon Prime Video. As Amazon tries to become a leader in the streaming space understanding what content is doing well on Prime Video is essential. Over the past week, Doctor Throne continued to be the most popular show as Downton Abbey fans flock to Julian Fellowes latest show. Here are the full insights from Jumpshot.

Insights from Jumpshot:

  • These Top 10 TV shows accounted for about 40% of all the TV shows viewed on Amazon Prime this past week.
  • These Top 10 shows only accounted for 1% of all Prime Video Views last week (movies make up the majority of viewing).
    • Seeing the Doctor: Doctor Thorne continues to draw a high numbers of TV show viewers on Amazon Prime since its 5/18 release, drawing a 45% share of the top 10 TV shows.
      • This past week saw a 10x increase in viewership week over week, mainly due to viewership on 6/20 and 6/22.
    • Even Split: The top 10 shows viewed last week were evenly split between Amazon Prime Originals and regular TV programming.
      • However, the original content drove about 63% of Top 10 viewership last week, mainly due to Doctor Thorne.
    • The British Are Coming: 3 of the top 10 shows (Doctor Thorne, Orphan Black, and Catastrophe) have some connection to Great Britain.
    • Highly Rated Shows Dominate: All TV shows listed currently have a customer review rating of 4.3 or higher
      • The top 10 videos (both movies and TV shows) for the May POC only had an average customer review rating of only 3.66.

Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160 billion monthly clicks from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.

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