The Future of Marketing will be explored this week featuring keynote talks from some of the best in the industry of marketing while they discuss artificial intelligence and virtual reality to simply knowing your audience to create better marketing opportunists for your business.
Marketing is changing and new technology is being introduced across the industry from virtual reality to artificial intelligence. The event will look at how the emerging technologies are going to mould the industry and how you can utilise the information.
IBM Watson's partner lead for Europe, David Cole will open the event this year by discussing how Artificial Intelligence can be used by businesses and how cognitive technology can help them grow. Cole will be able to explain the technology and how can lead to a more interactive and individual level of communication with customers.
The Lad Bible’s marketing director Mimi Turner will speak at the event in the afternoon on the importance of a publisher knowing its audience and how it can benefit your brand or business with this simple knowledge before integrating new technologies to help communicate.
Meanwhile, Samsung's senior product marketing manager and VR lead, Maria Rakusanova will be joined by Here/Forth founder, Paul Armstrong, Tech London Advocated founder Paul Armstrong and Sparehead Media's commercial and innovation director Ashely Halloway for the first panel session of the day, Digital Darwinism: Is Technology the Future of Marketing.
After lunch there will be another panel featuring head of data, insight and analytics of Penguin Random House's Tom Hart, head of European analytics of Acxiom's Steve Kingston, lecturer at The IDM's Martin Chillcott, founder and lead consultant at L3 Analytics' Peter O'Neill and head of EU analytics at eBay's Davide Cervellin about Data and Analytics. This session will explore how businesses can get more from their data and how to use the analytics available.
There are a number of other panels to be hosted through the day with the likes of Unilever's senior global director Ukonwa Ojo, Hearst Magazines' chief digital officer Darren Goldsby and Fanbytes co- founder Timothy Armoo are only a few of the over 20 speakers to be hosting panels and masterclasses.
Closing the event with a keynote speech is Dylan Collins, the chief executive of SuperAwsome. With many brands making their key focus millennial, Collins wants to shift the focus to under 13's. SuperAwsome was built to aim TV and programming at kids who have been ignored by other media, therefore being the only company to focus on children allowing brands such as Disney, Hasbro and Lego to all work with SuperAwsome.
In his closing keynote speech, Collins will focus on why we should be looking at younger kids and how they are the future. With SuperAwsome's unique centennial audience, he will be asking what do brands such as this mean for the future of media, brands, advertising and technology? While also discussing how other brands can use the age bracket to push their brand ahead of others.
The Future of Marketing will take place at London’s Mary Ward Conference Centre on 30 June from 8:30am and tickets can be purchased on the event website here.