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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Facebook’s new Featured Events are recommended by staff members rather than algorithms

Facebook has debuted a new product in the US called Featured Events allowing dedicated staff to recommended events to users.

Facebook has refined its suggested events feature

Moving away from a solely algorithmic process influenced by the behaviour of the user and friends, the company is altering (and hopefully refining) suggestions by introducing a human element to help spread the word about local events.

Putting the social in social network, if successfully implemented, “local art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports events” will appear in the user’s feed.

Users can put their public events up for consideration, where it will be shared to relevant people in the local area. It added that events that have paid for ads will not receive priority in the suggestions.

Featured events are currently available in ten US cities: Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York City, San Francisco, Seattle and Washington, DC.

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