A Google-built smartphone could be on the market by the end of the year

Google Mobile

Google’s Android mobile operating is a major player across the globe and a worthy rival to Apple’s iOS but the company reportedly believes it could improve the system if it was to enter the mobile market as a hardware producer.

The Telegraph claims that Google’s hardware division is in talks with mobile operators about the impending release of its new hardware.

A Google-branded phone would give the company greater creative control in the design of smartphones running Android, giving it more of a fighting chance against the Apple iPhone.

While LG and Huawei produce the Google Nexus, this new handset would be the first to be developed exclusively by Google.

Furthermore, it is reportedly touted to launch later this year, with Google chief executive, Sundar Pichai last month admitting the company is “investing more effort” into phones, although it will continue to work with third party developers too.

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