Creative Work of the Week: Pride In London encourages Londoners to live life with #NoFilter

Pride In London

Pride In London’s #NoFilter campaign has won over The Drum readers to scoop Creative Work of the Week.

Created by WCRS, the idea comes from the fact that Pride is the one day when the minority becomes the majority and people feel free to express themselves with ‘No Filter’.

The manifesto film, which stars Sir Ian McKellen, Graham Norton and Stephanie Hirst among others, explores what ‘No Filter’ means to the LGBT+ community.

In addition to the film, which is running online on Pride’s social media channels and website as well as various TV channels, WCRS has collaborated with Exterion Media for a digital out of home push.

The immersive experience, launched at Westfield, allows people to hear first-hand the intimate and moving stories from five pre-eminent members of the LGBT+ community, talking about the first time they felt free to live with ‘No Filter’.

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To help decide next week’s Creative Work of the Week check out our latest Creative Works round-up. For the latest advertising, design and creative projects from around the globe visit our Creative Works homepage.

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