Skittles drains the rainbow in Pride in London campaign

Skittles is looking ever so more monotone these days as part of a campaign supporting Pride of London.

Adam&eveDDB has released special edition monotone packets of its usually colour sweets, showing how mundane without the rainbow, according to Creative Review.

Making an obvious and bold allusion to the contributions to LGBT community makes to London, the packaging will support a wider campaign on Saturday 25 June supporting Pride in London Festival.

As part of the presentation a black and white Skittles float will feature in the Pride Parade.

Skittles released a video claiming that only “one rainbow deserves to be the centre of attention,” underlining the move to surrender its rainbow temporarily.

Also supporting the festival is Starbucks with its #NoFilter campaign. Furthermore, Traffic lights in Central London were customised by Siemens to show same sex couples.

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