Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Paddy Power ambushes Donald Trump with a Mexican mariachi band

Mariachi

Paddy Power has taken it upon itself to anger US presidential candidate Donald Trump with its latest stunt in Scotland.

After Trump’s executive airliner settled down at Glasgow’s Prestwick Airport on Friday 24 June, the Irish bookmaker had to welcome the VIP, a Mexican mariachi band.

Playing on Trump’s controversial comments about the Mexican people, and his supposed wall enforcing the borders between the nations, Paddy Power armed the band called ‘Juan Direction’ with a wheelbarrow full of bricks.

The stunt comes during a volatile time in Britain as the nation is faced with uncertainty following Vote Leave seizing a surprise victory in the EU referendum.

A Paddy Power representative said: “And David Cameron thought he was having a bad day. We gave Donald a good Guac-ing with this stunt, and it seems like voters will do the same in the polls. Still, at least he can blow his own Trump-et with our manhood market.”

Trump is in Scotland visiting his golf resort in Turnberry.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.