The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Advertising Paddy Power Donald Trump

Paddy Power ambushes Donald Trump with a Mexican mariachi band


By John McCarthy | Opinion editor

June 24, 2016 | 2 min read

Paddy Power has taken it upon itself to anger US presidential candidate Donald Trump with its latest stunt in Scotland.

Paddy Power Trump


After Trump’s executive airliner settled down at Glasgow’s Prestwick Airport on Friday 24 June, the Irish bookmaker had to welcome the VIP, a Mexican mariachi band.

Playing on Trump’s controversial comments about the Mexican people, and his supposed wall enforcing the borders between the nations, Paddy Power armed the band called ‘Juan Direction’ with a wheelbarrow full of bricks.

The stunt comes during a volatile time in Britain as the nation is faced with uncertainty following Vote Leave seizing a surprise victory in the EU referendum.

A Paddy Power representative said: “And David Cameron thought he was having a bad day. We gave Donald a good Guac-ing with this stunt, and it seems like voters will do the same in the polls. Still, at least he can blow his own Trump-et with our manhood market.”

Trump is in Scotland visiting his golf resort in Turnberry.

Advertising Paddy Power Donald Trump

More from Advertising

View all


Industry insights

View all
Add your own content +