Overheard at Cannes: How ‘hump day’ got our Lions excited
“It was a night of two halves – first the calm and then the chaos,” says Sarah Wood, Unruly’s co-founder and co-CEO.
Hump Day at Cannes gets the thumbs-up
From hosting an event with the New York Post to partying with Take That, Wood was enjoying a classic Cannes evening, where business and pleasure collide.
She is joined by Cannes virgins Samantha Fay, SVP of global brand strategy at Guinness World Records, and Maddie Raedts and Anneke Shogt of influencer marketing agency IMA in this latest edition of Overheard at Cannes, in partnership with The Trade Desk.
The segment aims to explore what happened the night before and underline why the festival’s evenings are just as important as the day-time activity.
So, who went from a cup of tea with magician David Copperfield to dinner with Will Smith, and who partied the night away at the Media Monks bash?
More news from Cannes Lions can be found on The Drum’s dedicated news site.