WWE continues to explore VR content opportunities

John Cena and Stephanie McMahon

WWE is continuing to explore the possibility of creating virtual reality content to add to its media formats in order to further engage with its worldwide fan base.

Speaking to The Drum from this year's Cannes Lions Festival, Stephanie McMahon admitted that virtual reality content had been created as a test and that she was interested in pursuing the format further, however nothing was scheduled for official production and release at this time.

She also revealed that the brand has a partnership with Samsung and 'a few others'.

"We are definitely exploring that content because I have seen some of the early renderings and it is so cool. I am a fan first and foremost - you have to be to be in our business and to be able to walk down the ramp and get in a ring and to see your opponent in the ring - it's the most unbelievable experience. I can't wait to see how that unfolds and of course we'll be doing all of our due diligence and research and if it makes sense for us from a business stand point we will continue to evolve that model," McMahon explained.

Last year WWE released its first VR experience which allowed fans to sit ringside of a match through Samsung Milk VR.

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