Streamers have FOMO: connected TV devices are impacting consumption
“FOMO” or “the fear of missing out” is driving changes in TV consumption habits and patterns, according to a survey released by Roku.
According to the survey, twenty-eight percent of U.S. adults, between the ages of 18 and 34 years old, have lied about watching a TV show, movie or sporting event in order to feel included as part of a group.
Streamers in the U.S. would also give up the following for a week instead of giving up their chance to stream their favorite content: 16% said showering, 21% said brushing their teeth, 50% said drinking coffee, 67% said navigating with GPS and 70% said using social media.
Courtesy of Roku - 2016 Streaming Day Infographic
Thirty percent of American women would give up intimate contact with their partner instead of giving up streaming. Forty percent of streamers have canceled on other plans with friends or family in order to stream. Fifty-nine percent of streamers have said they were doing another activity when they were actually streaming instead.
Though FOMO from streaming is not the only variable to take into account with regards to consumption; the rising popularity of these OTT set-top boxes such as Roku, Apple TV, and more have proven that consumers want their content whenever and wherever they are. Sixty five percent of American households have reported watching content through some form of connected TV system versus a set top box, according to Leichtman Research Group. For the first time, the total amount of connected TV devices per household outnumbers set-top boxes from TV providers — with a mean of 1.8 top-set boxes per household and 3.3 connected TV devices per household.
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Other statistics are proving the growing popularity of digital TV consumption over linear TV programming. The Consumer Technology Association noted in their Black Friday analysis that streaming devices were among the 10 most popular items purchased. As well as a study from Deloitte, which found that 72% of 14-25 years old studied cited streaming video as one of the most valuable services available.
Haley Velasco, a New Jersey native, is the Communications Coordinator
for Whistle Sports, a sports network that works to engage millennial
sports fans through social media. Haley recently graduated from
Cornell University, where she was selected to run both the editorial
and business sides of The Cornell Daily Sun as the Editor in Chief.
Choosing to focus her time working as a sports journalist at Cornell,
Haley also covered Cornell wrestling for The New York Times, and spent
the summers interning and writing for USA Today Opinion and Yahoo