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Stratajet hires Roast to help take private jet hire to the masses

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By Seb Joseph | News editor

June 23, 2016 | 3 min read

Private jet booking app Stratajet has hired digital agency Roast to help it take the mode of transport for the elite to the masses.

Stratajet hires Roast to help take private jet hire to the masses.

Stratajet hires Roast to help take private jet hire to the masses.

The start-up has tasked its agency to handle natural and paid search as it looks to grow awareness.

Much of the strategy for both aspects of search will focus on tactical campaigns, with Stratajet’s head of marketing Ricardo Gato taking particular interest in Roast’s ability to respond to briefs quickly during the pitch. Alongside that, Gato has previously worked with Roast’s executive team when they were both at different companies.

“Stratajet has a very specific target market, and therefore has to be intelligent about getting the offering in front of potential customers,” added Gato. “We partnered with Roast due to the way they utilise market intelligence blended with their technical ability to target the correct consumers, at the right time and place.”

Sharper targeting will be pivotal to the start-up getting in front of more people. The business closed an $8m funding round earlier this this off the back of a successful launch in Europe. The investment will fuel the app’s expansion into the US, with Stratajet executives already meeting with operators out there to gauge opportunities.

Founded by former British fighter pilot and army officer Jonny Nicol, Stratajet pitches itself as the first and only software that can provide real-time, accurate prices of private jet flights. To that end, Nicol is staking future successes on the company’s ability to make flying by private jet a realistic alternative to business class as well as increasing efficiencies for operators.

The win follows the arrival of senior hires at Roast with the arrival of John Barham and Kate Bath to head paid media and business development respectively.

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