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By John McCarthy | Opinion editor

June 23, 2016 | 2 min read

Starbucks has underlined its support of London Pride with a number of initiatives as part of its #NoFilter campaign.

Offering its support to London’s LGBT community, the company wants its customers and staff to live #NoFilter, unashamed of who they are.

In the video above, it gives the spotlight to its staff members Aaron, Alvaro and Mirko, with them sharing the strengths of living a #NoFilter life.

It’s celebrating its second year as a gold sponsor of Pride in London set for 25 June, looking to handout limited edition t-shirts and Starbucks Pride #NoFilter flags to some of the expected 400,000 person strong crowd.

Of course, the brand’s support of Pride is a worldwide effort. Earlier this week it was flying a Pride Flag above its Seattle headquarters.

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