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RKCR/Y&R appoints Emily James as chief strategy officer in senior management restructure

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By Tony Connelly | Sports Marketing Reporter

June 23, 2016 | 3 min read

RKCR/Y&R has appointed Emily James as its new chief strategy officer as part of a senior management restructure.

James, who was previously head of strategy at RKCR/Y&R, will oversee and lead the strategic vision for the agency in her new position.

Emily James RKCR/Y&R  chief strategy officer

Emily James RKCR/Y&R chief strategy officer

Her appointment is part of a shakeup at the agency’s executive management team which will also see Jonathan Burley take up the role of chief creative officer.

In her new role James will oversee and lead the strategic vision for the agency while reporting to Sharpe. Taking up her previous position as head of strategy will be Tamsin Djaba who joined RKCR/Y&R as strategy partner earlier this year from Droja5 and was previously head of innovation at Fallon London.

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James has been with RKCR/Y&R for over ten years and has helped create award-winning campaigns for brands such as M&S, Virgin Atlantic and the BBC.

Discussing James’ appointment, Sharpe, said: “Emily has a proven track record of effectiveness as evidenced by her multiple IPA Effectiveness Golds & Silvers. She has an uncanny understanding of human behavior, is truly entrepreneurial and innovative in her strategic thinking and has played a pivotal role in our recent run of new business wins”

James added: “I've always been proud to be part of an agency that creates ideas that sit at the heart of British culture. To be part of a new line up that will take RKCR/Y&R to the next phase of that journey is hugely exciting.”

Other recent hires at RKCR/Y&R include CHI & Partners' Jonathan Burley who was recently appointed as the agency's first chief creative officer.

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