Instagram wants to break down language barriers with auto translate roll out

Instagram is looking to increase the potential reach of images and video posted on the network but implementing an automatic translation service on posts.

Instagram

Looking to inject extra life into posts, user bios, captions and more will be automatically translated into the viewer’s language, making the content potentially appeal to a global audience.

As the company hits half a billion registered users, it is keen on unlocking new ways for its international community to seamlessly communicate.

"The Instagram community has grown faster and become more global than we ever imagine,"said a statement from the company.

"We're excited that you'll soon be able to understand the full story of a moment, no matter what language you speak."

Only a few languages will be supported on the features initial launch but that will be expanded given time.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.