Modern Marketing

Burger King and PepsiCo collaborate on Mac 'N Cheetos hybrid snack

By Jon Brady | Photographer/Reporter

June 23, 2016 | 4 min read

Fast food chain Burger King, not content with creating seven-patty high sandwiches, burgers dyed black with squid ink, and the world's first fast-food sauna, has unveiled its new hybrid snack creation: the Mac 'n Cheetos.

The deep-fried franken-snack, created in partnership with Cheetos brand owner PepsiCo, will be available in US restaurants starting from 27 June for $2.49 for five pieces.

Each piece resembles a giant orange Cheeto on the outside and contains gooey macaroni cheese in the middle. The closest comparison, according to the Chicago Tribune, is a mozzarella stick - albeit a very dusty one.

Mac n Cheetos

Mac 'N Cheetos / Burger King

We declare this the summer of cheesy. #MacNCheetos coming Monday 6/27.

A photo posted by Burger King (@burgerking) on

According to a statement from the company, the Mac 'n Cheeto was born out of a joint desire between Burger King and Cheetos to create the ideal snack food.

Alex Schwan, Burger King's executive vice president and global chief marketing officer, said: "No one understands snacking better than Cheetos, and our expertise at Burger King restaurants' is serving guests on the go, so it just made sense that we come together to reinvent this favorite food like it's never been done before."

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The Mac 'n Cheeto isn't the first time fast food and snacks have joined forces. Previous efforts have included the Taco Bell/Dorito collaboration, the red-hot Dorito Loco Taco.

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