Exclusive new partnership with Jumpshot to uncover the top shows on Amazon Prime Video

Amazon became a dominant player in the streaming world with the success of originals like Transparent, Man in the High Castle and Catastrophe. Their pilot model is also extremely unique and inclusive. In April they started offering their service as a standalone platform, separate from the Prime subscription that also gets you free shipping on endless Amazon products. It's clear that the industry needs to pay attention to what content is doing well on their streaming service.

For the first insights, Jumpshot looked at May where Catastrophe was in the lead. Interestingly though, it was the first season that was most watched as fans spread word that it was a must-see show. Here are the insights from Jumpshot, followed by an interview with their CEO Deren Baker to learn more about the company.

Insights from Jumpshot:

• The Top 10 Videos accounted for about 1/3 of the top 100 Amazon Prime videos viewed
• Viewers catching up with Catastrophe: This Amazon original series took the number 1 spot in May, with viewer buzz coming from their Critics' Choice TV nomination. Although season 2 became available on 4/7/2016, many viewers were just catching up with season 1 of this series.
• Follow up to Downton Abbey: Julian Fellowes' follow up to Downton Abbey, Doctor Thorne took the #8 position, even though it premiered on Amazon Prime on 5/19/2016.
• Movies Dominate Prime: Outside of Catastrophe and Doctor Thorne, movies dominate views on Amazon Prime, accounting for 75% of the top 10 video views.

Found Remote: Why did you launch Jumpshot and how does the platform work?

Deren Baker: I’ve sold billions of dollars of products online in the last 20 years. But, I’ve always been limited to data about customer behavior from my own site. I’ve never had visibility into what those customers are doing the 99% of the time they’re not on my site. So, our team built Jumpshot to solve that problem – giving marketers visibility into their customer’s entire online lives.

Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160 billion monthly clicks from our 90-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.

FR: Why are these kinds of analytics important to the future of TV?

Deren Baker: There is no debate anymore that TV has moved online. Even if people are still watching on an actual television, they are more than likely to be often using a streaming device to consume their favorite content. Previously, it has always been a bit of a black box to understand true viewership, watching trends, and tv/movies impact on commerce. But now that viewership has moved online, the industry is able to take the advanced strategies of online marketing and activity and apply them to this (relatively) young medium. And as the movement has customers have gone online and traditional advertising-supported shows are being relegated to history, it is even more crucial for content creation and distribution companies to be able to measure their influence on the consumer.

FR: Some examples of your clients and popular data?

Deren Baker: We have huge amounts of data on all of the major streaming services: Netflix, Amazon, YouTube, and Hulu. Previously, we’ve dissected the viewership models of Netflix’s “Release all-episodes-at-once” approach compared to HBO’s more traditional new release on a weekly basis strategy.

Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160 billion monthly clicks from our 90-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.

You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newsletter.