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The Drum @ Cannes: Havas’ Paul Frampton on the future of fringe and festival

It is time to better integrate the fringe into the Cannes Lions festival proper, according to Havas Media Group group CEO Paul Frampton.

He says that Cannes has for the last few years felt like three disparate areas with the “bigger conversation” happening outside the doors of the Palais – along the strip with the tech media companies and in the port for the ad tech firm.

However, Frampton is hopeful of change. He says in a video interview for The Drum in partnership with AudienceScience: “For me this year hopefully the different disparate parts of the industry come together.

“We should always celebrate great work but it almost feels to me that there is a bigger conversation happening outside the Palais half the time.”

In the five-minute video Frampton bemoans the pace of change; urges everyone to remember the individual at the heart of marketing and discusses how advertisers, agencies and tech firms could break down siloes.

He also believes that there should be fewer awards and hopes that new areas, such as this year’s Data Lions are brought on board more quickly.

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