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Advertising Branding Food

Advertising students rework food packaging to show calorie counts

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By Jon Brady | Photographer/Reporter

June 22, 2016 | 9 min read

Two Madrid-based advertising students have been reworking some of the world's most recognisable food packaging to betray the calorie counts of the tasty treats inside.

KFC bucket - 1440 calories

Calorie Brands - KFC Bucket / Calorie Brands

Alessia Mordini, 28, and Rodrigo Domínguez, 24, created the Calorie Brands Tumblr and Instagram profiles to showcase their work.

The duo researched how many calories are inside a full packet, tub or bottle of prolific snacks before digitally imprinting the sometimes ostentatious amounts on the packaging in the style of each snack's brand logo.

Speaking to The Drum, Mordini and Domínguez said they got the idea from the common fixation with achieving 'a perfect body in time with the summer'.

They added: "We just want make some fun around our favorite snacks but also give an awareness choice to costumers once they are about to buy those products."

Since launching Calorie Brands, the students have even received requests from food and drink brands to have their products featured on the account. However, they declined to comment on who had been in touch, or if the content would be monetised.

Some of the packages contain several portions - but the most worrying numbers are those printed on foods designed to be eaten in one go.

If you're a lover of some of these treats, take a deep breath before scrolling down...

Starbucks Frappuccino - Grande, 420 calories

Walkers Shortbread - 160g, 852 calories

Nutella chocolate spread - 1 full jar, 4520 calories

Ben & Jerry's Caramel Chew Chew - 1 tub, 1200 calories

Pringles Original - 1 tin, 1320 calories

Oreo - 405g, 1905 calories

You can view the full project on the Calorie Brands Instagram or Tumblr.

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