Clash of Clans TenCent Supercell

Tencent buys Clash of Clans developer Supercell for $8.6bn


By Jon Brady, Photographer/Reporter

June 21, 2016 | 2 min read

Chinese media giant Tencent has bought Clash of Clans developer Supercell for $8.6bn.

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Clash of Clans / Supercell

The deal, reported on The Drum five days ago, will see the media conglomerate acquire a 73 per cent share in the Finnish games firm from Japanese telecoms company SoftBank.

Expected to be finalised in Q3 2016, the acquisition will give Tencent an immediate global footprint and access to the 100 million daily players of games such as Clash of Clans, Hay Day and Boom Beach.

Supercell will join League of Legends developer Riot Games and just under half of Epic Games in Tencent's stable of videogame firms.

The mobile games company was founded in 2010 and declared revenues of $2.3 billion in 2015.

A star-studded advertising campaign for Clash of Clans, featuring the likes of James Corden and Christoph Waltz, was rolled out at the end of last year.

Clash of Clans TenCent Supercell

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