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By Cat Turner | N/A

The Trade Desk

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June 21, 2016 | 3 min read

Don’t believe the hype. For all its talk of being the world’s foremost gathering of creativity, with great keynote speeches from the world’s biggest brands and gongs galore for the year’s best work, every seasoned industry veteran knows that Cannes is as much about the ‘fringe’ as the festival.

So, to celebrate the after-hours activity at this year’s festival The Drum, in partnership with The Trade Desk, is asking delegates to spill the beans on what really happened the night before in Overheard at Cannes.

Cannes 2016, The Drum @ Cannes 2016, JKR, Creativity, Advertising,

Overheard at Cannes - Day 2

In this edition, OMD UK creative director Ann Wixley, Misty Lock, iProspect CMO and president of The Americas and Propeller CMO Martin Loat give their take on Monday night in Cannes.

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But who was left less than impressed at England’s Euro 2016 football game, who found themselves aghast (honest!) as their fellow revellers whipped out Tinder, and what conversations did actor and lifestyle guru Gwyneth Paltrow spark?

Watch the video to find out all. And get the goss from Sunday night here.

More news from Cannes Lions can be found on The Drum's dedicated news site.

Creativity

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The Trade Desk™ is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimise more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.

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