Don’t believe the hype. For all its talk of being the world’s foremost gathering of creativity, with great keynote speeches from the world’s biggest brands and gongs galore for the year’s best work, every seasoned industry veteran knows that Cannes is as much about the ‘fringe’ as the festival.
So, to celebrate the after-hours activity at this year’s festival The Drum, in partnership with The Trade Desk, is asking delegates to spill the beans on what really happened the night before in Overheard at Cannes.
In this edition, OMD UK creative director Ann Wixley, Misty Lock, iProspect CMO and president of The Americas and Propeller CMO Martin Loat give their take on Monday night in Cannes.
But who was left less than impressed at England’s Euro 2016 football game, who found themselves aghast (honest!) as their fellow revellers whipped out Tinder, and what conversations did actor and lifestyle guru Gwyneth Paltrow spark?
Watch the video to find out all. And get the goss from Sunday night here.
More news from Cannes Lions can be found on The Drum's dedicated news site.