Cindy Crawford gets her own emoji in classic Pepsi ad remake
Pepsi is offering up a dose of nineties nostalgia in its latest ad.
The soda giant has created a remake of its 1992 Super Bowl ad featuring Cindy Crawford, immortalising the supermodel in emoji form.
Playing on the original format, which depicted Crawford pulling up to a gas station and drinking a can of the fizzy stuff as two young boys watched on, the new spot shows the exact same thing happening apart from both the 90s A-lister and the boys are emojis.
To support the new 15-second #SayItWithPepsi campaign, a host of 'PepsiMoji' characters will appear on nearly half a billion specially-designed bottles of Pepsi, Diet Pepsi and Pepsi Max this summer.
The new push is skewed toward millennials, with senior Pepsi director Stacy Taffet telling Fortune in an email: We are elated to continue our longstanding relationship with Cindy on this modern day twist to our iconic 1992 Super Bowl commercial.
“We were able to say so much in that ad without uttering a word. Now, we’ve caught up with the digital age and let our Pepsi emojis do the talking for us this summer.”
It's not the first time Pepsi has created a new version of the famous commercial, earlier this year it enlisted Crawford and James Corden to recreate the ad for the Super Bowl 50.