Whitespace has won the creative account for mineral water brand Highland Spring following a competitive pitch, the first stage in a ‘brand rejuvenation journey’ for the bottled water range.
The appointment marks an extension of Whitespace’s current digital marketing account with Highland Spring, enabling it to make efficiencies by combining teams and implementing a more collaborative approach.
Karen Crowley, head of consumer marketing at Highland Spring Group, said: “The brand has invested heavily in recent months in consumer insight that has given us an in-depth blueprint as to what consumers want from their bottled water and what Highland Spring needs to do to leverage its strengths. We’re at the start of a brand rejuvenation journey which we’re all really excited about and we are extremely pleased to be working with the talented team at Whitespace.”
Whitespace managing partner, Iain Valentine, added: “We are excited to continue our growing relationship with Highland Spring, a fantastically successful UK brand, this appointment reflects the investment we have made in our planning and creative teams, it means we can deliver a truly integrated approach for the brand across traditional and digital channels.”
The Highland Spring Group bottles 500m litres of water a year with brands including Speyside Glenlivet and Hydr8.