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Cannes Lions Advertising Wine

Karmarama and Cannes Lions raise money for Cannes locals with rose wine sales


By John McCarthy, Opinion Editor

June 20, 2016 | 3 min read

Creative agency Karmarama and the Cannes Lions festival are leveraging social good as they look to make an impact on the ground in Cannes by donating money from the sale of a limited edition wine.

Cannes Lions


Ten per cent of the proceeds from the Cannes Lions Rose,which will be sold along the beachfront during the festival, will be injected back into the local area.

Jon Wilkins, a co-founder of Karmarama along with a number of the agency’s wine drinkers, wanted to turn “indulgent behaviour into something that does good” – similar to a Scottish project called Brewgooder that crowdfunded a beer with Brewdog earlier this year.

The donations will help rebuild vital Cannes infrastructure after bad weather caused millions of euros of damage last November.

Jon Wilkins, executive chairman at Karmarama said: “Cannes is just the best event, but the team at Karmarama thought that if all that rose consumption could contribute to something positive that would be good works - so this year it's all good! We can all give something back whilst we have a good time. Positive action!"

Those drinking the wine have been asked to share it using the #raiseyourrose hashtag.

Cannes Lions Advertising Wine

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Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital...

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