Creative Work of the Week: Post Office targets holidaymakers with its magic touch
The Post Office has brought a touch of magic to the Creative Works wowing readers enough to be named Creative Work of the Week.
Created by MullenLowe London, ‘Magic Money’ features real magicians, including The Magic Circle’s ‘Magician of the Year’ Brenan Rodrigues, posing as Post Office staff working on its Travel Money counter.
Filmed in early May, the advert sees the magicians surprise and delight customers as they magically turn their Sterling into foreign currency.
The TV push forms part of an integrated campaign that brings together in-branch, press, online and social activity running from June through to September.
To vote for next week’s Creative Work of the Week visit our latest round-up. You can also keep up-to-date with the latest creative, advertising and design work from around the globe on our Creative Works homepage.