Marketing BAME Great British Diversity Experiment

#BAME20/20 project to launch to spotlight marketing's change makers


By The Drum Team | Editorial

June 20, 2016 | 2 min read

As the topic of diversity within the workforce of the media and marketing industry continues to thrive, an initiative is to place a spotlight on BAME talent already excelling in the profession to encourage more people to follow their lead.

Logo for BAME 20/20

Logo for BAME 20/20

The #BAME20/20 - Meet the Change Makers initiative will attempt to attract further talent to the marketing industry and is backed by F1 Search and The Sizzle Agency. Its launch event is set to feature Jonathan Akwue, chief executive of Lost Boys and Karen Blackett, chairwoman of Mediacom UK.

The project will be led by an ambassadorial team which will aim to improve the ethnically diverse talent pool figures currently on record in the UK working within the industry. That team, made up of rising stars and role models will take on a commitment to spreading the word and highlighting the possibilities of working within marketing to all potential professionals.

Adrian Walcott who is heading up the project, explained: “#BAME 20/20 Meet The Change Makers exists to improve the pipeline into the marketing media and communication industry by 20 per cent whilst retaining middle management by 20 per cent by 2020."

The event will take place on the morning of 29 June in the Library Room Google.

An Eventbrite page has been created to allow people to register to attend the BAME 20/20 launch.

Marketing BAME Great British Diversity Experiment

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