GreyShopper nabs VCCP veteran and Mullen Lowe strategist for senior roles

GreyShopper London has hired VCCP veteran Cressida Eatson-Lloyd (right) as creative director and Mullen Lowe Singapore strategist Jessica Smith (left) to bolster its senior team.

Eatson-Lloyd, who has served as a consultant for various agencies in recent years, will work alongside the shopper outfit’s executive creative director Matt Spink on accounts such as McVities, Lucozade and Gillette.

She was the 14th person to join VCCP and has led shopper marketing strategies for O2, McDonald’s and Hiscox.

Meanwhile, Australian senior planner Smith will work across all the agency’s clients, with a particular focus on the international Procter & Gamble (P&G) brands - Gillette, Braun, Febreze - and Lucozade Ribena Suntory.

She joins from Mullen Lowe Singapore where she spent three years. In her role at the agency, she was the planner on the global Persil account, which include the much-celebrated ‘Dirt is Good’ campaign as well as developing the strategies for several other FMCG brands such as Pantene, Barilla and Unilever’s anti-dandruff brand Clear. Previously, she was a marketer for P&G and had responsibility for Pantene’s key South East Asian markets.

Rob Sellers, managing director of GreyShopper London, said: “We scoured the world for Jess. Great planners are very hard to come by in our discipline and we’ve found a cracker: deeply integrated, but with true shopper integrity.”